Consumer Insights for Teen Healthcare

GOAL: Discover teenagers’ mindsets and behaviors  around their sexual health

PROCESS: Quantitative research, One-on-One Interviews, Analogous Research,
Small Group Moderation, Insights Development

FINAL OUTCOME: Recommendations for how a healthcare nonprofit can increase teenager’s engagement with the brand

In 2016, my team was tasked with discovering insights to help guide a strategic plan to increase teen engagement with a nonprofit healthcare brand. We discovered eight significant insights to help guide the strategic process.