Lexie Lew Pet Goods Business

 PROJECT:  New Pet and Home Goods Business called Lexie Lew (renamed Fauna)

GOAL: Launch a pet goods company for people who love their pets as well as their home  

STAGE 1 METHODOLOGY: One-on-One Interviews, Small Group Moderation, Organizational Research,  Competitive Audit, Business Model Development, Operational Planning, Rapid Prototyping, UX Design, Storytelling

STAGE 2 METHODOLOGY:Personas Development, Journey Mapping, Insights Development, Cultural Audit, SWOT Analysis, Business Model Canvas,Strategy Development, A/B Testing,

FINAL OUTCOME: Launched and Operated Lexie Lew Co. from 2007 to 2011

LEXIE LEW BUSINESS AND BRAND OVERVIEW

LEXIE LEW BRAND MATERIALS

BUSINESS PHASE 2:

As a business school student I reworked my business concept, renaming the company Fauna, and overhauling the brand and and business strategy to optimize consumer satisfaction and brand positioning in order to obtain financial growth.

BUSINESS MODEL CANVAS FOR REVISED COMPANY